Bradley Joseph has successfully turned his years of experience in and around event programming to his marketing business, Silver Spur Marketing. Founded in 2009, Bradley and Silver Spur Marketing have launched successful, strategic marketing, branding and sponsorship for programs and events as the Denver Auto Show’s Charity Preview Party, SaddleUp! Foundation, and Urban Nights. The secret to Silver Spur Marketing’s success is both Bradley’s accessibility and commitment to collaboration. Bradley describes himself as the quintessential urban cowboy, saying, “I have three cowboy hats and no horse!” Indeed, Bradley is at home with a brand used to promote rather than mark livestock. His passion for marketing, branding and communicating is oddly reminiscent of the old western cowboy. Bradley and his marketing company are eager to engage the audience with a good story that will keep everyone coming back for more.
CE: What took you down this career path?
BJ: I’m really passionate about branding and packaging people, places, and ideas. I wanted to help people tell their whole story, from beginning to end.
CE: Who do you most admire?
BJ: My parents, Liz and Omar Joseph.
CE: Favorite Denver metro restaurant?
BJ: The Populist, on 32nd and Larimer and Acorn, on 33rd and Brighton Boulevard.
CE: What are your hobbies?
BJ: I enjoy working out, yoga, cycling. I go to boxing every Wednesday at the Twentieth Street Gym. I also love independent film, City Park jazz and travelling.
CE: Are you involved with any charities?
BJ: I’m helping Amy Harmon with the Community Coordinating District Number 1 that serves as a collaborative policy platform to help government, public, non-profit and private sector organizations bring development initiatives to the community. I am also on the board of RedLine, which helps emerging artists grow in an environment where they can cross the line and lose the inhibitions that may hold an artist back.
CE: What surprises people about you?
BJ: How accessible I am.
CE: How do people describe you?
BJ: Thoughtful, kind, caring and intense.
CE: What was the last great book you read?
BJ: The Steve Jobs biography, by Walter Isaacson.
CE: What is your most memorable Colorado experience?
BJ: I am just amazed at how accessible Colorado people are and how interested they are in getting things done.
CE: What one word describes Coloradans to you?
BJ: Harrambe. It is Swahili, and is also the official motto of Kenya and means “all pull together.” Denver City Councilman Albus Brooks introduced me to the word.
CE: What is one thing that you absolutely can’t live without?
BJ: My 7-11 coffee.
CE: What was your last major purchase?
BJ: My trip to Sonoma, California, to go to a harvest crush party.
CE: What gadget can you not live without?
BJ: My iPad.
CE: What is your biggest fashion faux pas?
BJ: I probably typically underdress. I try to wear jeans and a blazer to every occasion.
CE: What was the greatest challenge starting your new business?
BJ: Just getting the word out and letting people know what we are good at. It’s still an evolution and we are constantly letting people know what we are working on.
CE: How has marketing changed over the past ten years?
BJ: Consumers are pretty savvy now and don’t want to be sold. It’s all about audience engagement, and we need to listen more to the consumers. Also, everything is digital now, and we can reach so many more people and more quickly than ever before.
CE: What has been your favorite project over the last several years?
BJ: I loved the creative concept and art installation project called Light for the Re-Grand Opening of the historic McNichols Building in Civic Center Park. For the event, we worked with local artists to display light themed art and digital displays.
CE: What sets Silver Spur Marketing apart from other marketing agencies?
BJ: You get to work with me! Seriously, the client gets direct, hands-on experience of working with me on a project. We bring people and resources on an as needed, project basis. That also helps us be very specific and dialed in on exactly what the client needs.
CE: How has the rise of social media changed how you market companies?
BJ: It’s changed everything. It gives the consumers and the audience a voice, and our clients need to respond to what the consumers are saying. Everything is interactive now.
CE: What is the biggest mistake companies make when developing a brand strategy?
BJ: Companies either try to do it themselves, or under value and under fund the branding project. If someone doesn’t manage the brand project from start to finish, it often falls apart.
CE: How has your marketing helped the local Colorado community?
BJ: Silver Spur Marketing was instrumental in the branding and design for the inaugural launch of Urban Nights, a urban fashion show that raised money for Urban Peak, Colorado’s only nonprofit resource center providing services for homeless and at risk youth.
Scott S. Evans is graduate of Dartmouth College and the University of Virginia School of Law and is now business litigation attorney, writer and high school lacrosse coach living in Centennial. Scott has freelanced for various newspapers, magazines, journals and academic publications and is allergic to horses.