In just a few short months, COVID-19 has changed the way women look at fashion. We’ve gone from an obsession with logomania, athleisure and a riot of mixed patterns to wanting something quieter, more protective and polished. Designers have been slowly moving in this direction over the last few seasons, but months spent locked away in our homes has suddenly given women the desire to get dressed again. If you want a break from those ubiquitous leggings and yoga pants, fall 2020 will give you that chance as fashion returns to a more elegant silhouette. This is why this month's fashion pages celebrate certain quiet glamor designers explored on their runways. Americana is a lighthearted take on varsity sweaters, utility jumpsuits and shirtdresses—pieces perfect for transitioning from late summer into mid-autumn. With its lush mix of hunting and equestrian signatures, Sporting features country plaids, quilted jackets and riding boots, all in a rich palette of neutral hues. We wrap things up with a look at the new minimalism, with its fluid lines that give those rigorous silhouettes ofthe1990s a more feminine edge.
As the seasons change and we continue to navigate a worldwide pandemic, fashion can feel unimportant. But the search for personal style is always relevant —it’s how we define ourselves while finding a way to engage with beauty and maintain a connection to what’s happening in the world around us. This fall, we’re looking forward to women’s desire for dressing again to propel fashion into a style reset.
Georgia Alexia Benjou started in the fashion industry as a national buyer and merchandiser in New York City, Milan and Paris for such luxury brands as Hermes, Christian Dior and Chanel. Today, she is based in Colorado as an editorial and advertising stylist. She is also co-owner of newly launched fashion consulting and events firm, Short Story, which works with emerging and established designers.
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