As Denver's long-running population boom continues, large corporations are rapidly joining the mix. When a company like VF Corporation, the parent company of 20 brands including The North Face, JanSport, Eagle Creek, Altra and Smartwool decides to migrate to Denver, the organization and its employees face the logistics of relocation, which can be daunting. Especially for companies moving across the country with no layoffs and more than 800 positions, it’s critical to take care of employees, who are willing to make the change, in order to achieve a high acceptance rate.
Whether companies are moving here for tax incentives, a large, talented labor pool, lower real estate prices or the Colorado lifestyle, the market remains strong and making the decision to partner with an experienced real estate partner is a wise one. Founded in 1971, Denver’s own Perry & Co., one of the oldest and most experienced real estate companies in Denver, specializes in not only providing personal attention to each company and employee involved in such corporate relocations, but also attending to the real estate needs of current residents.
“Denver is a great place to live and the rest of the world is figuring that out. We have major sports teams in every category, the mountains are close, we have 300 days of sunshine and now an improving transportation system,” said Perry & Co. chief executive officer, Jon Larrance, speaking of the firm’s relocation capabilities and who has also focused on building up the company’s more than $62 million per year relocation department.
Perry & Co. is a one-stop shop for companies looking to assist employees in corporate-led relocation. It has an assessment system to match the agent to the employee based on specific employee needs and they walk through every step of the process, from finding home options to move in, including showing the employee around Denver and assisting with furniture delivery, electrician service, landscaping and more. If the client is coming to Denver from another country, the firm’s full-service real estate professionals will go as far as educating clients on how to use an ATM and operate a gas pump in this country.
Though Perry & Co.’s real estate assistance capabilities are global through its partnerships with Leading Real Estate Companies of the World and Luxury Portfolio International, the locally owned and operated company keeps dollars in the Denver economy as opposed to national firms and franchises headquartered in other cities, states and even countries. Many of Denver’s original big-name players in independent real estate have been acquired, franchised or merged. Mark Tenney, the company’s vice president of marketing writes in a recent article on the firm’s website that the local presence helps the company “remain 100 percent committed to the Denver market, both relationally and financially.”
To further support the local community, Perry & Co. sponsors fun events like the Denver Botanic Gardens summer concert series and promotes Zoo Lights each holiday season at the Denver Zoo by hosting a private client event.
Perry & Co. also truly operates like a family, which is why they have many long-tenured team members. For instance, agent Chuck Anderson has been with Perry & Co. for 46 years, and employee Jennifer Schell Young, who has been with the company for 17 years, is the president of the firm today. Speaking of family, Larrance’s eldest daughter, RuthAnne Bennett, is also on staff as a transaction manager; and former chief executive officer Don Larrance is onboard as the company’s chief financial officer. This close-knit culture landed Perry & Co. on the Top Workplaces of 2019 list by The Denver Post based on employee feedback.
In today’s employment landscape, culture is under the microscope. The core values Perry & Co. built the culture off of are family, integrity, innovation and independence, which they feel set them apart in the marketplace.
In order to ensure employees in all positions, as well as agents, are aligned, the real estate company involved everyone in the company in a values exploration exercise in order for leadership to listen to employees and rally behind what they heard.
Perry & Co. only recruits through establishing relationships and each agent goes through a two-step process that concludes with a group interview. As Larrance says, “You can’t buy or manufacture culture.”
Larrance’s relatively new leadership role as CEO has invigorated Perry & Co. and poised it for a forward-thinking future. Perry & Co. still provides the same level of expertise in the luxury market that it has built on over the years and now has even more of a mindful strategy toward growth.
According to Larrance, not a lot will change in the Denver real estate market in the next five to 10 years; however, customers will continue to be increasingly interested in personal service. “A customer can’t buy a house solely online. Each person wants to see the house, the view, the neighborhood and every detail, especially considering it’s the biggest purchase most people ever make, and a trusted advisor is invaluable in the process,” he said.
With a decades long record of real estate excellence, Perry & Co. is focused on supporting its agents, providing one-on-one care for its clients, and looking ahead to many more years as a Denver tradition.
Cherry Creek Main Office
101 S. Madison St.
Denver, CO 80209
Cherry Creek North Office
2902 E. Third Ave.
Denver, CO 80206
South Suburban Office
5375 Landmark Pl., #104
Greenwood Village, CO 80111
Danielle Yuthas is a fifth-generation Denver native with a particular fondness for luxury living, local historic homes and buildings with character. She spends her free time attempting….
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