Take Actionable Steps To Explore Your Purpose With Curriculum From Truth Love & Marketing

Melody And Jonathan 1

Melody Mischke and her brother Jonathan Mischke believe that connecting with nature and open spaces helps to tap into our unique intrinsic gifts. They take a deep dive into what brings meaning to our lives with their 9-week Truth Love + Marketing program. Photo by Erick Anno

Why do you get out of bed and start work every day? Is it because you must, because you have nothing better to do, or because it lights your fire and fulfills your purpose in life?

A 2010 study published in Applied Psychology found that individuals with high levels of eudemonic well-being—having a sense of purpose along with a sense of control and a feeling that what you do is worthwhile—tend to live longer. Other researchers found that well-being might be protective for health maintenance. There’s also research that links having a sense of purpose to positive health outcomes, such as fewer strokes and heart attacks, better sleep and a lower risk of dementia and disabilities.

Yet, according to a 2018 New York Times article by Dhruv Khullar, only around 25 percent of American adults cite having a clear sense of purpose about what makes their lives meaningful. Identifying what brings you joy and meaning can impact everything from your mental and physical health to your finances, relationships and career—basically every aspect of your life—so it’s vital that we take the time to discover what lights us up.

This personal sense of meaning guides and sustains you day to day and throughout the years. Even when you have setbacks and the world turns upside down (remember 2020?), having the ability to home in on your unique gifts and utilizing those gifts can give you stability and a sense of direction. That’s why finding what gifts you offer the world is essential for living a
happy, healthy, purposeful life.

But how do you know what your core gifts are, let alone how to tap into their powers? It’s not always easy, and in fact there are thousands of books, life coaches, podcasts, support groups, apps and many other resources dedicated to helping people discover their purpose, step into their power, and go for their goals. It can be daunting and even overwhelming to even take that first step but, luckily for us, Colorado Expression knows experts who help people on a palpable level.

Enter Jonathan and Melody Mischke, the brother-sister duo behind Truth Love + Marketing, a nine-month program that trains people to leverage their purpose and create more fulfillment in their lives and work. They co-founded this program and both facilitate it, using their extensive training and experience. Melody is a certified transformational coach and intuitive with a background in both environmental science and contemporary spirituality, which gives her work a uniquely grounded depth.

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and go do that, because what the world needs is more people who have come alive.”
—Howard Thurman (American author, philosopher, educator and civil rights leader)

Jonathan has an extensive background in marketing and design, and in recent years has shifted his focus to helping companies champion authenticity and human connection as driving forces in business culture. Our ideas about life often come from our families and the communities we grow up in. We get married, have kids, earn a certain amount of money, achieve a certain position in society, and so on. Yet, these types of achievements often don’t bring the kind of fulfillment that comes with living your life in alignment with your purpose.

“We all have a particular set of talents, experiences, skill sets and interests that light us up,” says Melody. “And purpose is certainly related to these. But at the end of the day, purpose is what fuels our sense of fulfillment in life and allows us to bring the exquisite nature of who we are to everywhere we’re showing up—from work to family, from relationships to hobbies.”

Jonathan explains that “a lot of us think about ‘purpose’ in terms of making a positive difference in the world, but it’s important to distinguish between purpose and impact. We can be doing really meaningful, impactful work and still find ourselves feeling empty inside. Purpose is the thing that makes us not feel empty—it’s really about fulfillment. Your personal sense of purpose comes from the intersection between your highest vision for the world around you, and your deepest innate capacities—what we refer to as ‘superpowers.’”

However, even a strong desire to make a difference can wear you down. That’s why, ideally, your contributions blend with what you care most about and with what brings you joy. In Japan, this idea is known as ikigai, which means your “reason for being,” and it’s the concept of following your joy (iki in Japanese means “life,” and gai describes value or worth). Your ikigai is your life purpose or your bliss. It’s what brings you joy and inspires you to get out of bed every day. The sweet spot is finding the overlap between what you love, what the world needs, and what the world will pay for. If you’re lucky, you may have found your ikigai through your work. For example, a doctor hopefully believes his purpose is to help sick people or to ease suffering.


  • Pay attention to what lights you up. (This is a great way to find clues that point toward both purpose
    and superpowers.)
  • Define your superpowers—those innate gifts that you came into the world with, that feel effortless to you and appear to be complete magic to those around you. Hint: You likely won’t be able to see them for yourself, so it can be helpful to seek some reflection from others in this process.
  • Experiment. Playing around with what makes you feel alive can be a very effective way to learn more
    about your purpose, your superpowers and where in your life they are naturally activated and/or stifled. If we’re open to being in a process of discovery, we can course-correct and adapt our approach as we go, rather than having to have it all figured out before we begin.

For others, finding meaning in our work and connecting it to our personal sense of purpose isn’t so easy. Between work, family responsibilities and social expectations, we often abandon the idealistic version of ourselves that yearns to find a sense of meaning and purpose in life. We believe we must make this trade-off—that meaning and purpose can’t exist with pragmatic considerations—which isn’t helpful.

Living in alignment with your purpose may sound like a nice thing to have, but it’s more important than you may think. Living a meaningful life contributes to better physical health and mental fitness. It also reduces the risk of chronic disease, and multiple studies have found that it can help you live longer. Talk about a win-win!

The Mischkes have put their whole hearts (and their superpowers) into developing a holistic curriculum that offers the full package. Says Jonathan, “This is a deep, transformational process that’s really aimed at helping you discover the unique magic that you bring to the world so that you can step fully into who you are––so that you can actually do what you’re on this planet to do.”

Well, isn’t that what it’s all about, after all?


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