Everyone’s Favorite: One Sweet Treat at a Time

Photos Courtesy of Sweet Madness

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Have you ever discreetly stashed away a dessert to prevent others from devouring it? That’s what we refer to as Sweet Madness, and this Valentine’s Day, Coloradans across the Front Range and beyond are rediscovering why it’s Everyone’s Favorite.

The story of Sweet Madness begins with a sentiment we can all relate to, loving a sweet so much you hide it from everyone else. It’s more than a clever line; it’s a philosophy born from founder Fancy Nancy’s lifelong devotion to confections. With roots in family memory and culinary passion, one grandfather ran an ice cream shop called The Big Scoop while another tended beehives, Sweet Madness blends tradition with creativity to craft treats that feel both nostalgic and new.

At Sweet Madness, the art of confectionery isn’t just about sweetness, it’s about emotion, memory, and connection. Each handcrafted treat speaks to the joy of sharing moments that matter, making life a little sweeter with every bite.

For those who know and adore small-batch sweets with soul, Sweet Madness is more than a confection; it’s a tradition waiting to be part of your story. The name itself comes from a universally understood experience: that irresistible pull toward something so delicious you just might hide it from everyone else.

Sweet Madness celebrates the season of love with limited-edition Valentine’s treats made for sharing, gifting or savoring solo, all designed to delight at first glance and first bite. The dreamy SweetHeart Bark, featuring layered dark and white chocolate swirled with festive pinks and reds, is finished with Valentine’s sprinkles, while My Heart’s All a Twist Pretzels, pair cinnamon toast crunch pretzels with luscious chocolate and adorned with mini red heart candies, for the perfect balance of sweet and playful. Truly a sweet celebration of love in every detail and taste.

Beyond its seasonal specialties, Sweet Madness offers a thoughtfully crafted collection of signature confections available year-round, making every occasion a little sweeter. Hand Crafted in small batches, favorites include the signature buttery, melt in your mouth, English Toffee layered with rich dark chocolate and toasted pecans, and Churro Toffee, layered with rich white chocolate, and just the right amount of cinnamon and sugar, alongside indulgent caramel pecan turtles that balance smooth caramel, crunchy nuts, and velvety chocolate. Peanut brittle, perfectly crisp with just the right hint of sweetness, and an ever rotating selection of nostalgic, elevated cookies round out the line-up. Beautifully packaged, these confections make memorable gifts for birthdays, holidays, celebrations, or simply because. These Colorado-made treats are designed to make life’s moments sweeter, one sweet treat at a time.

Nestled in the heart of Colorado’s thriving culinary scene, Sweet Madness has earned a devoted following for its finely crafted sweets that blend comfort with gourmet finesse. Whether you’re familiar with their melt-in-your-mouth English Toffee and Churro Toffee’s, or their now-iconic dark chocolate and peanut butter cup cookies, Sweet Madness turns classic flavors into elevated experiences that are quickly becoming Everyone’s Favorite. 

From the first taste to the last, Sweet Madness captures the joy of shared indulgence and turns ordinary days into celebrations. For Coloradans who believe life should be marked by tenderness, delight, and bold flavor, Sweet Madness remains what so many have already discovered, it’s Everyone’s Favorite.

Shop Sweet Madness online at sweetmadnessco.com, or pick up a treat locally at select Denver favorites and Vail Valley destinations, including Town Pump Provisions, Leven Deli, Ruby’s Market, Goudy’s Market & Deli, The Westin Riverfront, The Ritz-Carlton Bachelor Gulch, and Hovey & Harrison.